When someone reads your Business Plan you want them to come away feeling that you know
your business and the marketplace, that you have a solid management team and that you are
equipped to handle potential problems. Your financial data must also be realistic.
Potential investors and lenders are flooded with Business Plans. They receive them
every day. Your plan must stand out from the rest as a solid business taking advantage of
an opportunity in the marketplace with the people and resources in place to realise the
potential of the opportunity and withstand competition.
