Biz New Zealand Ltd offers businesses help in other areas
In addition to preparation of Business Plans Biz New Zealand Ltd consults and helps in
the preparation of Strategic Plans and Marketing Plans.
While there are elements of marketing and strategy contained in a Business Plan it is
useful to elaborate on each of them in greater detail.
Marketing Plans
After a Business Plan perhaps the most important document that a business can preduce
is a Marketing Plan. While marketing was addressed in the Business Plan in generalities it
will need to be developed into an effective programme.
There are many options available to market a product or service and decisions will have
to be made about how to most efficiently reach customers. Budgets will be tight and
results crucial, particularly in the early stages, so using specialised outside help to
get this right may be the difference between surviving and prospering.
Strategic Plans
While a Business Plan is concerned with the rationale and resources behind a project
and getting it up and running, a Strategic Plan analyses in detail the pressures that will
come to bear on a business over a longer period of time, generally five years or more. The
Strategic Plan looks at the ways in which customers, competitors and the marketplace will
react and change during the life cycle of the product or service, and detail what the
business intends to do to keep its competitive advantage and position in the marketplace
during that time.
Such things as increasing production capacity, adding new lines, serving additional
markets and staving off competition are addressed in a Strategic Plan.
Ongoing Consultation
Biz New Zealand Ltd also offers ongoing consultation to businesses. This is an
excellent way to ensure that you stay on track and stick to your Business Plan. It's
also a great way to get unbiased advice from someone outside the organisation who knows
your venture intimately.
A consultation as infrequently as every six months can produce tangible results.
